{"id":13350,"date":"2025-11-12T08:36:28","date_gmt":"2025-11-12T15:36:28","guid":{"rendered":"http:\/\/future.supercurious.au\/comfree\/?p=13350"},"modified":"2025-11-12T08:36:28","modified_gmt":"2025-11-12T15:36:28","slug":"the-5-problem-why-builders-are-paying-too-much-to-sell-their-own-homes","status":"publish","type":"post","link":"https:\/\/future.supercurious.au\/comfree\/the-5-problem-why-builders-are-paying-too-much-to-sell-their-own-homes\/","title":{"rendered":"The 5% Problem: Why Builders Are Paying Too Much to Sell Their Own Homes"},"content":{"rendered":"<h2 data-start=\"925\" data-end=\"970\"><strong data-start=\"928\" data-end=\"970\">The Hidden Cost of \u201cBusiness as Usual\u201d<\/strong><\/h2>\n<p data-start=\"972\" data-end=\"1096\">If you\u2019re a home builder producing between 5 and 100 homes a year, you already know how competitive the market has become.<\/p>\n<p data-start=\"1098\" data-end=\"1264\">You\u2019re juggling construction costs, sales targets, showhomes, and marketing budgets \u2014 yet at the end of each sale, you still write a cheque for a <strong data-start=\"1244\" data-end=\"1261\">5% commission<\/strong>.<\/p>\n<p data-start=\"1266\" data-end=\"1297\">Let\u2019s be honest \u2014 that hurts.<\/p>\n<p data-start=\"1299\" data-end=\"1420\">A $500,000 home means <strong data-start=\"1321\" data-end=\"1337\">$25,000 gone<\/strong>. Sell ten homes? That\u2019s a <strong data-start=\"1364\" data-end=\"1396\">quarter of a million dollars<\/strong> walking out the door.<\/p>\n<p data-start=\"1422\" data-end=\"1597\">And here\u2019s the part that stings even more:<br data-start=\"1464\" data-end=\"1467\" \/>Your internal team already did most of the work. They marketed the community, hosted the showhome tours, and nurtured the buyer.<\/p>\n<p data-start=\"1599\" data-end=\"1674\">So why keep paying someone else for what your own team has already built?<\/p>\n<h2 data-start=\"1681\" data-end=\"1717\"><strong data-start=\"1684\" data-end=\"1717\">The Truth About Builder Sales<\/strong><\/h2>\n<p data-start=\"1719\" data-end=\"1841\">Builders often believe that \u201cthis is just how it\u2019s done.\u201d<br data-start=\"1776\" data-end=\"1779\" \/>But the industry has changed \u2014 and so has the buyer journey.<\/p>\n<p data-start=\"1843\" data-end=\"2007\">Today\u2019s buyers don\u2019t wait for an agent to find them a new home.<br data-start=\"1906\" data-end=\"1909\" \/>They search online \u2014 usually on <strong data-start=\"1941\" data-end=\"1955\">REALTOR.ca<\/strong>, which gets over <strong data-start=\"1973\" data-end=\"2004\">40 million visits per month<\/strong>.<\/p>\n<p data-start=\"2009\" data-end=\"2107\">The data is clear:<br data-start=\"2027\" data-end=\"2030\" \/>If your homes aren\u2019t listed there, you\u2019re invisible to most serious buyers.<\/p>\n<h2 data-start=\"2114\" data-end=\"2144\"><strong data-start=\"2117\" data-end=\"2144\">Why ComFree Makes Sense<\/strong><\/h2>\n<p data-start=\"2146\" data-end=\"2219\">ComFree\u2019s <strong data-start=\"2156\" data-end=\"2175\">Builder Program<\/strong> was designed to fix exactly this problem.<\/p>\n<p>For <strong data-start=\"2225\" data-end=\"2238\">$497 flat<\/strong>, you can:<\/p>\n<ul>\n<li data-start=\"2221\" data-end=\"2398\">List your inventory on REALTOR.ca<\/li>\n<li data-start=\"2221\" data-end=\"2398\">Reach 40 million monthly buyers<\/li>\n<li data-start=\"2221\" data-end=\"2398\">Keep control of your leads and brand<\/li>\n<li data-start=\"2221\" data-end=\"2398\">Avoid paying any commissions<\/li>\n<\/ul>\n<p data-start=\"2400\" data-end=\"2529\">We don\u2019t take a cut of your sale.<br data-start=\"2433\" data-end=\"2436\" \/>We don\u2019t compete with your team.<br data-start=\"2468\" data-end=\"2471\" \/>We simply make sure buyers can actually find your homes.<\/p>\n<h2 data-start=\"2400\" data-end=\"2529\"><strong>The Math That Matters<\/strong><\/h2>\n<div class=\"_tableContainer_1rjym_1\">\n<div class=\"group _tableWrapper_1rjym_13 flex w-fit flex-col-reverse\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" style=\"height: 142px;\" width=\"832\" data-start=\"224\" data-end=\"576\">\n<thead data-start=\"224\" data-end=\"314\">\n<tr data-start=\"224\" data-end=\"314\">\n<th data-start=\"224\" data-end=\"236\" data-col-size=\"sm\"><strong data-start=\"226\" data-end=\"235\">Model<\/strong><\/th>\n<th data-start=\"236\" data-end=\"253\" data-col-size=\"sm\"><strong data-start=\"238\" data-end=\"252\">Home Price<\/strong><\/th>\n<th data-start=\"253\" data-end=\"270\" data-col-size=\"sm\"><strong data-start=\"255\" data-end=\"269\">Commission<\/strong><\/th>\n<th data-start=\"270\" data-end=\"294\" data-col-size=\"sm\"><strong data-start=\"272\" data-end=\"293\">Annual (10 Homes)<\/strong><\/th>\n<th data-start=\"294\" data-end=\"314\" data-col-size=\"sm\"><strong data-start=\"296\" data-end=\"312\">Your Savings<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"408\" data-end=\"576\">\n<tr data-start=\"408\" data-end=\"487\">\n<td data-start=\"408\" data-end=\"440\" data-col-size=\"sm\"><strong data-start=\"410\" data-end=\"439\">Traditional Realtor Model<\/strong><\/td>\n<td style=\"text-align: center;\" data-col-size=\"sm\" data-start=\"440\" data-end=\"451\">$500,000<\/td>\n<td style=\"text-align: center;\" data-col-size=\"sm\" data-start=\"451\" data-end=\"466\">5% = $25,000<\/td>\n<td style=\"text-align: center;\" data-col-size=\"sm\" data-start=\"466\" data-end=\"482\">$250,000 lost<\/td>\n<td style=\"text-align: center;\" data-col-size=\"sm\" data-start=\"482\" data-end=\"487\">\u2014<\/td>\n<\/tr>\n<tr data-start=\"488\" data-end=\"576\">\n<td data-start=\"488\" data-end=\"516\" data-col-size=\"sm\"><strong data-start=\"490\" data-end=\"515\">ComFree Builder Model<\/strong><\/td>\n<td style=\"text-align: center;\" data-col-size=\"sm\" data-start=\"516\" data-end=\"527\">$500,000<\/td>\n<td style=\"text-align: center;\" data-col-size=\"sm\" data-start=\"527\" data-end=\"539\">Flat $497<\/td>\n<td style=\"text-align: center;\" data-col-size=\"sm\" data-start=\"539\" data-end=\"554\">$4,970 total<\/td>\n<td style=\"text-align: center;\" data-col-size=\"sm\" data-start=\"554\" data-end=\"576\"><strong data-start=\"556\" data-end=\"574\">$245,030 saved<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<p data-start=\"578\" data-end=\"697\">That\u2019s enough to fund new model-home photography, community signage, or even another build start \u2014 every single year.<\/p>\n<h2 data-start=\"3014\" data-end=\"3053\"><strong data-start=\"3017\" data-end=\"3053\">Time to Rebuild the Way You Sell<\/strong><\/h2>\n<p data-start=\"3055\" data-end=\"3176\">The traditional commission model was built for a different era \u2014 when builders needed agents for reach and credibility.<\/p>\n<p data-start=\"3178\" data-end=\"3250\">Now you can have <strong data-start=\"3195\" data-end=\"3221\">both reach and control<\/strong>, without giving up profit.<\/p>\n<p data-start=\"3252\" data-end=\"3392\">It\u2019s time to stop treating 5% commissions as a \u201cnecessary evil.\u201d<br data-start=\"3316\" data-end=\"3319\" \/>You\u2019ve already built the homes \u2014 now it\u2019s time to <strong data-start=\"3369\" data-end=\"3389\">keep the returns<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Hidden Cost of \u201cBusiness as Usual\u201d If you\u2019re a home builder producing between 5 and 100 homes a year, you already know how competitive the market has become. You\u2019re juggling construction costs, sales targets, showhomes, and marketing budgets \u2014 yet at the end of each sale, you still write a cheque for a 5% [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"The 5% Problem: How Builders Can Stop Overpaying to Sell Their Own Homes","_seopress_titles_desc":"Home builders are losing up to $250,000 a year in commissions they don\u2019t need to pay. Learn how ComFree\u2019s Builder Program helps you list on REALTOR.ca, reach millions of buyers, and keep every dollar you earn.","_seopress_robots_index":"","_eb_attr":"","content-type":"","footnotes":""},"categories":[1],"tags":[3892,3896,3893,396,3418,3890,3895,3757,3894,3891],"class_list":["post-13350","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-builder-marketing","tag-builder-profitability","tag-comfree-builder-program","tag-commission-free-selling","tag-flat-fee-real-estate","tag-home-builders","tag-new-home-sales","tag-real-estate-commissions","tag-realtor-ca-listing","tag-sell-homes-without-an-agent"],"acf":[],"_links":{"self":[{"href":"https:\/\/future.supercurious.au\/comfree\/wp-json\/wp\/v2\/posts\/13350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/future.supercurious.au\/comfree\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/future.supercurious.au\/comfree\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/future.supercurious.au\/comfree\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/future.supercurious.au\/comfree\/wp-json\/wp\/v2\/comments?post=13350"}],"version-history":[{"count":4,"href":"https:\/\/future.supercurious.au\/comfree\/wp-json\/wp\/v2\/posts\/13350\/revisions"}],"predecessor-version":[{"id":13404,"href":"https:\/\/future.supercurious.au\/comfree\/wp-json\/wp\/v2\/posts\/13350\/revisions\/13404"}],"wp:attachment":[{"href":"https:\/\/future.supercurious.au\/comfree\/wp-json\/wp\/v2\/media?parent=13350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/future.supercurious.au\/comfree\/wp-json\/wp\/v2\/categories?post=13350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/future.supercurious.au\/comfree\/wp-json\/wp\/v2\/tags?post=13350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}